Author
Adrián Martínez
Founder of Byte and Brand
Designs and builds websites for businesses in Mexico.
Articles by Adrián Martínez
Google and AI
Checklist: 10 points to review on your home page today
Ten checks you can run yourself, with no paid tools, to see whether your home page says the basics about your business.
October 26, 2026 · 6 min read
Google and AI
How to check whether ChatGPT and Google mention your business
A twenty-minute method to check whether ChatGPT, Google and Perplexity mention you, and what to fix if they don’t. No promises.
October 26, 2026 · 6 min read
Pricing and hiring
How Much Does a Website Cost in Mexico in 2026?
2026 market ranges for a business website in Mexico, what moves the price, and the questions that make quotes comparable.
October 26, 2026 · 6 min read
More customers
How to Know How Many Customers Your Website Brings You
Count the contacts that leave your site (WhatsApp, calls and forms) and note where each came from. A simple method that uses Google Analytics.
October 26, 2026 · 8 min read
Pricing and hiring
Domain, Hosting and Email: What They Are and Who Should Own Them
What the domain, hosting and email of your business are, why you should be the domain registrant, and how to check in five minutes.
October 26, 2026 · 7 min read
Google and AI
What we found reviewing 330 local-business websites
We reviewed the home pages of 330 business websites in Guadalajara, Querétaro and Monterrey. Here is what we saw and what we can’t claim.
October 26, 2026 · 6 min read
Google and AI
The hidden profile of your website: what it is and why it matters
Structured data is a profile of your business written for machines. What it says, what it doesn’t guarantee and how to check whether yours exists.
October 26, 2026 · 6 min read
Google and AI
GEO vs SEO: what changes for a local business
For a local business, GEO and SEO are mostly the same work: Google says optimizing for its AI is still SEO. What really changes, and what doesn’t.
October 26, 2026 · 6 min read
Google and AI
llms.txt: What It Is and Whether It Helps Your Website
llms.txt is a file that proposes summarizing your site for AI models. Google says it doesn't use it. What it is, what we know and what to do instead.
October 26, 2026 · 7 min read
Pricing and hiring
One-Time Payment or Monthly Fee: What Fits a Website
A website has one cost you pay once and another that repeats. How to tell them apart, run a three-year comparison and know what a monthly fee should cover.
October 26, 2026 · 7 min read
More customers
Why Your Website Loads Slowly and What It Can Cost You
A slow site usually has three causes: heavy images, too much third-party code and a slow server. How to measure it and what is known about its cost.
October 26, 2026 · 8 min read
Pricing and hiring
8 Questions to Ask Before Hiring a Web Agency or Freelancer
Eight questions to ask an agency or freelancer before hiring them for your website: domain, files, access, upkeep, timelines and the contract.
October 26, 2026 · 7 min read
WhatsApp and CRM
How to Answer WhatsApp 24 Hours a Day Without Hiring Anyone
You can reply on WhatsApp at any hour with automatic messages or an AI agent. What can be automated, what can't and how to start.
October 26, 2026 · 7 min read
WhatsApp and CRM
WhatsApp Business App vs API: Differences for a Small Business
The app is for you to answer from your phone; the API (platform) connects WhatsApp to systems and agents. What changes in rules, billing and use, per Meta.
October 26, 2026 · 7 min read
Pricing and hiring
Wix, WordPress or a Custom-Built Site: Which to Choose
Wix, WordPress and a custom-built site compared for a small business: who owns what, how much upkeep each needs, and what happens if you want to leave.
October 26, 2026 · 8 min read